WhatsApp users now access the new shopping button, to shop online through app.
The company has started rolling out a new shopping button that will let users quickly access the catalogs offered by businesses on the platform. The new button will be featured directly on the cast screen to ease shopping on WhatsApp. The Facebook-owned company was spotted adding the shopping button to help businesses better showcase their products and services to customers through the instant messaging app.
The new shopping button sits next to the newly designed call button and replaces the existing voice call button. Users will see the shopping button on the chat screen of businesses that have a catalog of their offerings. This means that you won’t be able to see the new button while communicating with your friends or family members on WhatsApp.
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Once the user taps the button, it will take the user to the business catalog through which the user can see what goods and services they can purchase from that business. This method can help the seller on App.
The company claimed that already more than 17.5 crore users message a WhatsApp Business account on a daily basis and more than 4 crore users view business catalog on the app.