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Friday, December 4, 2020

State wants strong action against ad break-up on Google

Google-search-engine
State wants strong action against ad break-up

State attorneys general investigating Alphabet Inc.’s Google may seek a break-up of its digital ads operation if they sue the internet giant over antitrust violations, according to people familiar with the probe. A break-up, which can only imposed by a court is one of them options the state are considering as part of a lawsuit against Google.

The state are collecting evidence for their case, which was opened last year and yet are not in final stages. The four people familiar said that the discussion who asked not to be identified discussing a law-enforcement matter. Decisions on remedies generally are not made until much later in the process and a lawsuit is field.

While break-up proposal have faced uphill battles in court, the attorneys general want to take strong action the Google search engine and concerned the billions of fines levied by European Union have failed to stop  what they see as anti competitive conduct. Another people said that Google rivals working with the state enforcers have largely spoken under formal demands, Which means that statement can be introduced as evidence at trial.

Also read :-  Google promoting Chrome Browser to those users who logged-in first time to Gmail via Microsoft Edge

Microsoft-Edge

Google will send you full fledged email alert, basically asking you to download Chrome Browser for best experience. When we see that Microsoft promoting it’s Edge browser through its own software and service, to some extent it is understandable because the Edge browser doesn’t have a large market share. However Google does. But the search engine is still seen pulling a Microsoft when you log in to Gmail via the Edge browser. Google doesn’t place any advertisement anywhere on its Gmail. But instead, they will send you a full fledged email alert, for asking to download Chrome browser.

The email states “Hi, you’ve just signed in on a new computer. Make most of Windows 10 with Chrome browser. Chrome is a simple, fast and secure browser built for the modern web. Download Chrome.” Although Google doing same Like Microsoft, it’s free to show anything on its browser. Chrome become the leader in browser market with almost 70% share, this seem quite needy from the search giant.

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