Paytm First Games has announced an Rs. 10 crores help to provide a stage to homegrown developers and games designer. The company owned by Noida-based One97 Communications has also promised to help to participate in India developers with technology solutions and promote their games on Paytm First Games app. In addition to the newly created fund, The company is set to invest Rs. 300 crore in the market in the market of fantasy sports and online gaming during the year 2020-21.
Through the Rs. 10 crore help, the company will organize a series of events and hackathons to identify young developers in India and curate their games. However, specific details about how the help will be distributed are yet to be announced. Paytm First Games claims that it would promote games focussed on Indian culture and folk tales to lead the digital environment in India.
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The company recently hired Sachin Tendulkar as its brand ambassador. The cricket star would help bolster its presence in the fantasy sports market that already has Dream11 and Mobile Premier League as the two key players. The new announcement comes just a couple of weeks after Google removed the Paytm First Games app from the Play store for violating its rules for content. The Paytm app was also removed from Google Play, but Paytm will back after a few hours, but Paytm First Games is still pulled out from Play Store.